Technology Infrastructure & Digital Initiatives

At Greenlam, technology plays a vital role in how we run our business, serve our customers, and support our people. We have built a strong and modern IT environment that ensures seamless operations across our global network.

ERP & Core Systems:

We operate on SAP S/4HANA, which integrates our key functions—manufacturing, finance, supply chain, procurement, and sales—into one unified platform. This helps us maintain efficiency, accuracy, and real-time visibility across the business.

CRM, SFA & Distributor Management:

To strengthen customer and channel engagement, we use:

  • Salesforce CRM for international operations
  • A customised in-house SFA for the domestic sales force
  • Distributor Management System (DMS) for structured order management, secondary sales tracking, schemes and performance visibility

Together, these systems provide a unified, end-to-end view of our entire sales and distribution ecosystem.

Lead, Loyalty & Customer Experience Systems:

  • Our Lead Management System ensures quick capture and assignment of leads from all channels.
  • We run a Loyalty Management System to engage carpenters, dealers, architects, and partners through rewards and personalized programs.
  • We also use an automated NPS (Net Promoter Score) framework to continuously listen to customers and improve their experience.

Supply Chain & Logistics Technologies:

  • A dedicated Transport Management System helps us plan, track, and optimize deliveries, ensuring better speed, visibility, and reliability across our logistics operations.
  • Master Data Management (MDM): Our MDM framework maintains clean, accurate, and consistent data products, customers, suppliers, and materials across all business applications.

IT Infrastructure & Security:

Greenlam operates a secure, high-availability IT environment with strong cyber security controls, modern firewalls, endpoint protection, and a full disaster recovery setup. We continue to adopt cloud technologies to further improve scalability and resilience.